Little Corner Specialty Store

Perhaps the sole proprietor is ready for a comeback: the tiny business or store that has a very, very narrow specialty. The issue:

"... we're seeing the slow, steady, inevitable erosion of a mass audience that could be reached via mass marketing tools... customers are dispersing into an infinite combination of preferences, and as a result, cannot be targeted in an efficient manner using traditional techniques. - Kevin Hillstrom's MineThatData Blog

If the customers are condensing into discrete drops of interest, then companies serving them will either be small and focused or will learn to spawn small enthusiastically focused autonomous departments.

Soon we will all be working at home in our little trades, just like we did many decades ago, except then we were farmers, shoemakers, candlemakers and tailors. And, for the most part people people back then were not as well off or as healthy as we are today.

Interesting implications.

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